The proposed project aims to map out, analyse and describe agenda-setting and agenda-linking
processes in the Czech public and in the Czech mass media agenda. To get the necessary empirical data, in an empirical survey, the bidding team aims to apply the agenda-setting theory in a comparative analysis of Czech media and the hierarchy of issues reflected by the Czech public. The "first-level analysis" is necessary for further agenda-setting research which has not been undertaken on a systematic level in the Czech Republic so far. Public agenda will be studied by the Public Opinion Research Centre of the Institute of Sociology of the Academy of Science of the Czech Republic (SOÚ AV CR) through a representative panel of respondents; the media agenda will be examined by the Department of Media Studies of the Institute of Communication Studies and Journalism, Faculty of Social Science, Charles University, Prague (KMS IKSŽ FSV UK) through a representative sample of media content.
Co-researcher: Mgr. Vlastimil Nečas, KMS IKSŽ FSV UK
Project publications (total 15, displaying 11 - 15)
The chapter recapitulates briefly a history and basic avenues of approach to examining of media effects and the origin of agenda-setting concept.
abstract
The chapter informs about technical and methodological aspects of the survey used in other chapters. Especially it concentrates on the panel of respondents construction description, response rate and the data file specification.
The article stands as the fourth part of a series about the question answering process during standardized surveys. Major moments and processes are explained that affect the shape of final answer at this stage. Step by step those phenomenons like rounding of numerical answers, the effect of answering scales in terms of its range, frequency, polarity or response order are elaborated and facts like response styles, range-frequency effect or positivity bias are mentioned.
The text focuses on public opinion in Czech Republic and Poland relating to the plan of U.S. government to locate some parts of U.S. national missile defence in these countries. It describes and compares main shifts of developments of public attitudes in both countries to the project as well as to eventual referendum in this matter within the period up to the first half of 2007.
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