Sign up to receive invitations
This email address is being protected from spambots. You need JavaScript enabled to view it.
Micro Theory Research Seminars
This email address is being protected from spambots. You need JavaScript enabled to view it.
Macro Research Seminars
This email address is being protected from spambots. You need JavaScript enabled to view it.
Applied Micro Research Seminars
This email address is being protected from spambots. You need JavaScript enabled to view it.
Public Events
This email address is being protected from spambots. You need JavaScript enabled to view it.
Events at CERGE-EI
Thursday, 19 February, 2015 | 16:30 | Micro Theory Research Seminar
Prof. Martin Peitz (U. of Mannheim): “Media See-saws: Winners and Losers on Media Platforms”
University of Mannheim, Germany
Authors: Simon Anderson and Martin Peitz
Abstract: We analyze asymmetric oligopolistic media markets and uncover a see-saw effect. The impacts of market structure changes on the three groups -- advertisers, platforms, and consumers -- are tied together by a simple summary statistic. Changes in the market structure that make the consumer side worse off can make the advertiser side better off. Merger among ad-financed media is consumer-surplus decreasing, but can be advertiser-surplus increasing if ads are a nuisance, while consumers and advertisers suffer from a merger if consumers like ads.
Full Text WILL BE AVAILABLE LATER