The article deals with cross-border cooperation which has become since the 1990´s an indelible element of the regional development of the Czech borderland areas. The paper presents the results of a research focusing on the positions of the Czech inhabitants living on the borderland of the Czech Republic and the cross-border cooperation issues. The research carried out in 2008 by the Public Opinion Research Centre (CVVM) showed that the inhabitants of the Czech Republic perceive the image of the borderland areas not as negatively as can be seen from previous studies on the same topic.
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