* Hadley Cantril: an Important Theorist and Methodologist of Public Opinion (1906-1969)
Ján Mišovič
2014/2
Assessment of people's views with an emphasis on sociological aspects is mainly associated with the tradition of the European public opinion research. American authors introduced empirical and socio-psychological approaches to this field of study. Hadley Cantril was one of those who pioneered "scientific" public opinion research inspired by George Gallup. This paper reviews Cantril´s work, recalling some of his most important theoretical and methodological findings and empirical projects, to conclude that his studies remain a rich source of knowledge for all present-day and future public opinion researchers.
Assessment of people's views with an emphasis on sociological aspects is mainly associated with the tradition of the European public opinion research. American authors introduced empirical and socio-psychological approaches to this field of study. Hadley Cantril was one of those who pioneered "scientific" public opinion research inspired by George Gallup. This paper reviews Cantril´s work, recalling some of his most important theoretical and methodological findings and empirical projects, to conclude that his studies remain a rich source of knowledge for all present-day and future public opinion researchers.
>> Full text is available in Czech only <<
ISSN: 1214-438X
Year: 2014
Issue: 12
Volume: 2
Page: 45
Authors: Ján Mišovič
Citation: Mišovič, Ján. 2014. „Hadley Cantril: významný teoretik a metodolog veřejného mínění (1906-1969)." Naše společnost 12 (2): 45-50, http://dx.doi.org/10.13060/1214438X.2014.2.12.126.
