The choice of beer among Czech consumers in 2013

In September 2013 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a part of research project Pubs and Beer in Czech Society that is under way since 2004. This press release maps basic results of questions aimed at patterns of beer choice among Czech consumers. Aspects like the brand loyalty or the interest in new ones, consumers` considerations about the type or brand while choosing the beer and the relevance of price and taste are elaborated.

>> Full text is available in Czech only <<