Okázalá spotřeba a sociální třídy v České republice v roce 2004

Theoretical implications of consumption as differentiating mechanism contributing to the collective identity of social class are discussed. I analyze differences in conspicuous consumption and its antipole taste of necessity (preferences for branded / unbranded goods) among social classes ABCDE on the data MML TGI 2004. There are differences between classes in both domains but along with influence of gender and age. The separate subpopulation of pensioners is stratified similarly as aged 21-60.