Editace odpovědi na výzkumný dotaz

The article stands as the fourth part of a series about the question answering process during standardized surveys. Major moments and processes are explained that affect the shape of final answer at this stage. Step by step those phenomenons like rounding of numerical answers, the effect of answering scales in terms of its range, frequency, polarity or response order are elaborated and facts like response styles, range-frequency effect or positivity bias are mentioned. In the end, the problem of social desirability and its influence onto final answer is addressed, as well as some opportunities of elimination.