Kognitivní přístupy v metodologii výzkumných šetření: metoda okamžité validizace

The study maps the situation of standardized interviewing at interactional level ad at the level of cognitive processes in respondents` minds. The presentation of methodological area of Cognitive Aspects of Survey Methodology offers compact overview of theoretical conceptions and knowledge about the aspects of interviewing situation, introduces major cognitive methods used for the construction of questions and questionnaires and primarily describes original authors` method of immediate validation that concerns with verification of respondents` interpretation of key terms in survey questions.