Measuring Value Orientations with the Use of S.H. Schwartz‘s Value Portraits

The study acquaints readers with two methods of measuring value orientations developed by S.H.Schwartz. Attention is focused especially on the Portrait Values Questionnaire that was used in the European Social Survey in 2002 and 2004. The analysis in the study uses ESS 2002 data sets from ten selected countries (the Czech Republic, Greece, Hungary, Ireland, the Netherlands, Norway, Poland,Slovenia, Spain, Switzerland) and creates four higher order value types (conservation, openness to change, self-transcendence, self-enhancement). It is then shown how strongly these types are represented in each of the countries included in the analysis and how the percentages of represented types change in relation to sex, age, education, and religiosity. For the Czech Republic the odds of each of the types are modelled in relation to age, education, and religiosity.