Referendum, nebo účet krajským vládám? Volební programy 2012

The goal of this chapter is to identify and describe the main discursive strategies that are used by political parties’ manifestos in Czech regional elections in 2012. The chapter looks at textual differences between strong well-established parties and the newly successful Communist party and unsatisfied regional parties and movements. The methodical approach to this research is combination of quantitative content analysis and qualitative discursive analysis. Based on this the chapter identify four general discourses: blaming, advocacy, dissatisfaction and integrity.